Concept development
Using Claude Design alongside Figma to move from an initial idea into visual directions worth exploring.
ERICA WORTHINGTON / DESIGNER, NEW JERSEY
Made to connect.
Built to be used.
I’m Erica. I design identities, campaigns, and digital experiences—from illustrated café menus to the way we discover our next meal.
Take a look at the workIndependent designerNew Jersey, with love.
A LITTLE WORLD OF POSSIBILITIES
UBER × HOUSE OF THE DRAGON
Your next ride. Reimagined.
FROM THE SCREEN TO THE CAFÉ.The work, where people actually see it.
01 / SELECTED WORK
Ideas out in the world.
A few things I’ve poured my heart into.
Here’s what shaped the work.
10 projects to explore
A curious mind.
A human touch.✳
A human touch.✳
02 / THE PERSON BEHIND THE PIXELSHi, I’m Erica.
Hi, I’m Erica.
Make yourself at home.
I’m a New Jersey–based designer with a BFA in Graphic Design from Kean University. Through Worthington Designs, I work with clients on brand identities and digital experiences.
My practice brings together brand development, illustration, UX, motion, and AI-assisted design. A mix of careful thinking and playful exploration—with people at the center of it all.
I’d love to hear your storyErica WITH CURIOSITY, ALWAYS.
03 / AI IN MY CREATIVE PRACTICENew tools.
New tools.
The same human touch.
I bring AI into the creative process to explore ideas, refine directions, and move thoughtful design forward.
Design iteration
Bringing AI into revisions while keeping layouts, supporting assets, and the brand’s visual language consistent.
From concept to handoff
Connecting concept development, refinements, and design handoff across complete, multi-page website redesigns.
PUT INTO PRACTICE / TODAY’S BUSINESS
Three complete website redesigns, plus supporting social assets. During my summer 2026 graphic design internship, I used Claude Design and Figma to accelerate concept development, revisions, and handoff.
- Claude
- Claude Design
- Figma
04 / A THOUGHTFUL LITTLE PROCESSRoom to explore.
Room to explore.
Care in every detail.
The best work happens when we’re
curious, honest, and in it together.
Every good idea starts with a conversation. We make space for your story, your audience, and what you want people to feel.
Sketch, explore, connect the dots. This is where strategy meets curiosity—and an idea starts to become something distinctly yours.
From the big picture to the smallest interaction, we refine the work until it feels clear, considered, and ready for the world.
LET’S TALK ABOUT YOUR PROJECT.Have a little
something in mind?
An idea, a question, a wonderfully ambitious what-if.
There’s room for it here.
Prefer email? Say hello directly