Dine8 App
Where Groups Decide & Deals Delight
Project Overview
An innovative app designed to streamline the process of selecting dining spots for groups with diverse tastes and dietary preferences. By integrating with Groupon, it offers users personalized restaurant recommendations along with attractive deals and promotions.
My Role
Tools & Technologies
The Challenge
Groups often struggle to find restaurants that satisfy everyone's dietary preferences, budget constraints, and cuisine desires. The process becomes even more complex when trying to discover new places while ensuring quality and value. Existing solutions lack the personalization and deal integration needed for efficient group dining decisions.
The Solution
Dine8 combines AI-powered preference matching with Groupon's extensive deals database to create a seamless group dining experience. The app learns from user preferences, dietary restrictions, and past choices to suggest restaurants that will satisfy the entire group while highlighting available deals and promotions.
User Research & Personas
Understanding our users through research and empathy
127
Participants
6 weeks
Research Period
Methodologies
Mia Rodriguez
28 • Graphic Designer
Mia is a creative professional who loves exploring new dining spots in her city. She often dines out with friends and is always on the lookout for unique vegetarian-friendly restaurants. Mia uses Dine8 to discover new local culinary gems and appreciates the Groupon deals that make her adventures more budget-friendly.
Dining Preferences
Goals
- Discover unique local restaurants
- Find vegetarian-friendly dining spots
- Stay within dining budget
Pain Points
- Limited vegetarian options at group dinners
- Difficulty finding new restaurants that match preferences
"I want to explore new flavors without breaking the bank or compromising my dietary choices."
Alex & Jordan
31 & 29 • Travel Blogger & Photographer
Alex and Jordan are a dynamic couple who enjoy exploring different cultures through food. They use Dine8 to find unique dining experiences and love sharing their culinary adventures on social media. Groupon deals make their frequent dining explorations more affordable and exciting.
Dining Preferences
Goals
- Find authentic international dining experiences
- Share culinary adventures on social media
- Discover hidden gems before they become mainstream
Pain Points
- Finding truly authentic international restaurants
- Balancing quality with budget for frequent dining
"Every meal is an opportunity to explore a new culture and share our journey with our followers."
Design Process
A structured approach from discovery to delivery
Discover
Understanding user needs and market opportunities
Deliverables
Define
Synthesizing insights into design requirements
Deliverables
Design
Creating and iterating on design solutions
Deliverables
Deliver
Finalizing designs and supporting development
Deliverables
Key Features
Innovative solutions that drive user engagement
Smart Group Matching
AI-powered algorithm that finds restaurants satisfying all group members' preferences
Deal Integration
Seamless Groupon deals display with real-time availability and savings calculations
Dietary Filters
Comprehensive filtering for allergies, dietary restrictions, and cuisine preferences
Visual Menus
Rich photo galleries and visual menus to help groups make informed decisions
Group Voting
Democratic voting system for final restaurant selection with real-time updates
Social Sharing
Easy sharing of dining plans and experiences across social platforms
Results & Impact
Measurable outcomes that exceeded expectations
68%
Decision Time Reduced
from 32min to 10min
94%
Group Satisfaction
+37% from baseline
3.2x
Deal Redemption
higher than Groupon average
450K+
Monthly Active Users
in first 6 months
"Dine8 has revolutionized how our users discover and share dining experiences. The integration showcases the best of Groupon while solving a real problem for group diners."
Sarah Mitchell
VP of Product, Groupon