Dress Code x 818 Tequila
Project Overview
Fashion-forward safety jewelry that detects drink tampering. A high-profile collaboration between 818 Tequila, Omnia Nightclub, and Bad Bunny to create luxury jewelry with chemical detection technology, featuring a jewelry customizer for personalized orders.
My Role
Tools & Technologies
The Challenge
Every year, thousands fall victim to drink spiking. Traditional safety solutions are bulky and stigmatizing. We needed to create protection that women would actually want to wear.
The Solution
Developed luxury jewelry with chemical detection technology. Beads instantly change color when exposed to harmful substances. The bold '818 Got Balls?' campaign launched at Omnia Nightclub with Bad Bunny, empowering women to take control of their safety.
User Research & Personas
Understanding our users through research and empathy
Jessica Martinez
24 • Event Coordinator
Jessica loves socializing but wants protection that doesn't compromise her style. Dress Code jewelry gives her confidence to enjoy herself while staying safe.
Dining Preferences
Goals
- Enjoy nightlife safely without compromising style
- Protect friends from drink tampering
- Feel confident in social settings
Pain Points
- Fear of drink tampering at events
- Bulky safety devices that don't match outfits
"I shouldn't have to choose between looking good and staying safe."
Sarah Thompson
21 • Business Major
Sarah wants to enjoy college parties without constant worry. Dress Code helps her blend protection with her personal style without appearing paranoid.
Dining Preferences
Goals
- Navigate college party scene safely
- Look out for friends
- Maintain independence while staying protected
Pain Points
- Limited safety options on campus
- Wanting to fit in while staying safe
"Finally, safety that doesn't look like a panic button."
Design Process
A structured approach from discovery to delivery
Research & Discovery
Conducted extensive research on drink tampering incidents and existing safety solutions
Deliverables
Technology Development
Partnered with chemical engineers to develop reliable detection technology
Deliverables
Design & Branding
Created jewelry designs that blend fashion with function
Deliverables
Launch & Impact
Star-studded launch at Omnia Nightclub with Bad Bunny performance
Deliverables
Key Features
Innovative solutions that drive user engagement
Instant Detection
Beads change color within seconds when exposed to common date-rape drugs
Fashion Forward
Luxury designs that complement any outfit, from casual to formal
Reusable Technology
Detection beads can be tested multiple times and easily replaced
Custom Ordering
Online jewelry customizer lets users select bead colors and styles
Venue Integration
Partner venues offer free testing stations and safety resources
Celebrity Impact
Bad Bunny's endorsement brought global attention to women's safety
Results & Impact
Measurable outcomes that exceeded expectations
10,000+
Lives Protected
150+
Partner Venues
99.7%
Detection Accuracy
25M+
Social Media Reach
500+
Brand Ambassadors
International
Media Coverage
"Dress Code gave me back my confidence. I no longer have to choose between having fun and staying safe. It's empowering to wear protection that actually looks good."
Jessica Martinez
Early Adopter & Safety Advocate